Photo: Courtesy of Rob’s Popcorn
Nick JonasandKelly Clarksonhave moved on from sharing a stage to sharing a bag of popcorn.
TheAmerican Idolstar helped the “Jealous” singer and his brothersJoeandKevin Jonasintroduce a new flavor to their popcorn line: Kelly’s Classic BBQ.
Nick calls the newRob’s Backstage Popcornflavor “a tip of the cap” to Clarkson’s Texas roots. “Our original flavor has that kind of delicious tangy spice flavor to it, so it’s a perfect extension of that,” he tells PEOPLE of the smokey seasoning.
The collaboration happened organically, says Nick, who previously co-starred alongside Clarkson on NBC’sThe Voice. Clarkson tried Rob’s Backstage Popcorn while at aJonas Brothersconcert.
“Kelly became familiar with the popcorn when she came to one of our shows and her friend apparently was obsessed with it,” says the youngest in the musical trio.
From there, the pair worked through the trial and error of creating Kelly’s Classic BBQ with ease.
“It was a really natural fit. Anytime you get to collaborate with a friend, it’s always a dream,” says Nick. “The thing that’s wonderful about Kelly is that she’s got such great energy and back in my time working forThe Voice, I just saw how comfortable she was with people and how comfortable she made people feel. And that’s such an incredible quality, especially for someone who’s been working in this industry and all that as long as she has, to still be so warm and welcoming.”
TheJonas Brothersfirst released Rob’s Backstage Popcorn in 2021 with just one sweet and salty flavor mysteriously called “secret recipe,” which is the flavor Clarkson tried at the concert. The main ingredients listed on the nutritional label are sugar, salt, onion powder, garlic powder, red bell pepper and carrot.
Rob’s Popcorn/Instagram
San Francisco-based start-upThe Naked Markethelped the brothers to create, market and distribute the snack. Initially, the “secret recipe” flavor was only sold at Live Nation venue concession stands during theirRemember This tourin 2021 but was eventually soldonlinetoo for $6 a bag. Now both flavors are available nationwide at Walmart, Safeway and Albertsons.
source: people.com
