Are you bad at remembering long addresses , or crucify that you still get lost in an eld of computers and GPS organization ? UK - based startupWhat3Wordshopes to change that , The Atlanticreports , by create a spherical grid that gain it comfortable for you to distinguish locations on a map , anywhere on the planet .

What3Words divides the Earth into 57 trillion second power , each about 10 infantry by 10 foot . Each one is gift its own three - countersign computer code , which is selected using a electronic computer algorithm . ( lesson : The front threshold of the White House islive.linen.slower . )

Since these squares are so humble , you ’ll be able to name a precise place when giving someone directions . And handily , all you have to do is list three words instead of providing them with your work ’s street reference , urban center , DoS , land , and zilch code . In turn , What3Words ’s system translate these word into addresses for free , via their website or a smartphone app .

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metropolis are busy and confusing , so What3Words produce sure the three - word names for urban areas are short and punchy , which in turn should mean that you ’ll have an easier time beget where you demand to go . In less crowd together regions , the names get longer and clunkier , Washingtonianwrites , with similar word combination occurring in different continents . ( Homophones and any dirty or offensive words are removed from the premix from the get - go . )

As bothWashingtonianandThe Atlanticpoint out , What3Words has prompt mental rejection among mass in the geo - mapping community . A secret companionship owns its global information , and critic indicate over whether address can — or should — be privatise . However , as Quartz write , this organization might be utile for the 75 percent of the earth ’s universe with no computer address : multitude who ca n’t get items directly mailed to them , be reached in an emergency , or even give a bank explanation .

A prime model is the nation of Mongolia . It ’s sparsely populated , and some of the street in its capital city of Ulaanbaatar do n’t even have names . That ’s why the state recently take over What3Words as a mailing organization , Quartz reports . Other world organizations , like theUnited land , have use the organization as well .

If you ’re curious to learn more about the originative mathematical function system ( or even just to see which poetical string of word report your dwelling house , office , or favorite coffee workshop ) , visit theWhat3Words website .

[ h / tThe Atlantic ]