Hollywood A-listers and up-and-comers alike are baring it all for Calvin Klein.
The brand’s Spring 2020 “Deal With It” campaign, out today, starsJustin Bieber,Kendall Jenner,Lil Nas X,Euphoriabreak-out starHunter Schaferand singer-songwritersMaluma,SZAandLay Zhang.
Throughout the video, the star-studded cast —“chosen for their willingness to bare themselves to the world,” Calvin Klein states — gets real about who they are and what they stand for, all while modeling the latest styles from bothCalvin Klein JeansandCalvin Klein Underwear.
Jenner, who frequently fronts Calvin Klein ad campaigns and most recently revealed her“favorite things to do in bed”during aYouTubevideo for the brand, opens the clip wearing dark skinny jeans and a cropped white tee. “You know you love me,” she confidently states.
Mario Sorrenti
“I do what I want,” SZA says, as Schafer chimes in, “I’d rather be dreaming.”
Next, Maluma shows off his tattoos (and flexes his sculpted arms and abs) wearing nothing but white tube socks and Calvin Klein boxer briefs, as he stands confidentiality in a mirrored and brightly lit set display.
Courtesy Calvin Klein
Calvin Klein said in a press release: “The surreal campaign mixes real emotion with fantasy for expressive imagery that exudes confidence.”
Modeling in set designs that “capture the talent in their own exaggerated world,” SZA, Lil Nas X and Jenner drive home the “Deal With It” narrative with short confessionals.
“My name is SZA. Everything I love, I overdo. Deal with it,” theCtrlartist shares.
Lil Nas X admits, “I don’t know what the hell is going on. Deal with it,” before theKeeping Up With the Kardashiansstar quips, “I’m so weird. I’m so f—ing weird.”
The ad campaign closes with a final empowering statement: “I am who I am. I like what I like. I love who I love. I do what I want. Deal with it.”
source: people.com
