Kylie Jenner for Sam Edelman.Photo:Chris Colls for Sam Edelman
Chris Colls for Sam Edelman
Makeup, skincare, clothes, fragrance:Kylie Jennerhas dipped her toes in almost every category in the style space. But that cannot andwillnot stop the multi-hyphenated icon from taking on one more impressive gig. Enter: Sam Edelman.
On March 11, theKardashiansstar, 26, was announced as brand ambassador for the contemporary shoewear brand, appointed for her “cutting-edge taste," forever elegance and worldwide influence.
Jenner says in a press release her favorite part about modeling in the spring/summer 2024 photo shoot — which showcases the pumps, slingback heels, sandals and ballet flats from “The Icons” capsule — was, of course, the shoes and dressing up.
Kylie Jenner for Sam Edelman.Chris Colls for Sam Edelman
“I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty,” Jenner says of the styles she modeled, including the newrosette Leana heelsworn in a PEOPLE exclusive behind-the-scenes photo.
The rest of the collection, according to a press release, spotlights “a blend of fresh fashion trends alongside timeless classics emblematic of the brand’s legacy.”
Jenner feels extra “honored” to be a part of the Sam Edelman family as the company rings in 20 years of “remarkable craftsmanship" and the brand’s dedication to championing “the power of people through footwear.” What a way to celebrate an anniversary!
“Kylie Jenner is the complete embodiment of the modern woman — an incredible mother, daughter, sister, friend, and entrepreneur. Having her as our brand’s face for this milestone year is a true testament to the incredible fashion and momentum we plan to bring to our customers, not just this year but for many more to come.”
President and CEO of Caleres (Sam Edelman’s parent company) Jay Schmidt, cannot be more proud of Sam Edelman and the team’s continuing success in footwear. “From his bow ballet [shoes] to the Bay sandal to the Hazel dress pump, he’s [got] that special talent that keeps delivering.”
To celebrate the new collection and campaign, as well as Jenner’s ambassadorship, Edelman himself will make appearances at Nordstrom locations in Scottsdale, Arizona and Dallas on April 4 and April 6 respectively.
Sam Edelman’s spring/summer 2024 collection is available now atsamedelman.comand in retail stores worldwide.
source: people.com
