Orson Welles would have turned 103 age older today . While the gifted doer / director / writer leaves behind a astonishing eubstance of work — includingCitizen Kane , long regardedas the best film of all clock time — the YouTube generation may know him good for what happened when a couple of voiceover director decided to challenge him while recording an ad for Findus frosty solid food in 1970 .

The tempestuous Welles is having none of it . You ’d do yourself a favor to hear to the whole thing , but here are some selection excerpts .

After he was asked for one more take from the audio engineer :

Rebecca O’Connell (Getty Images) (iStock)

After it was explained to him that the second take was requested because of a “ svelte gonk ” :

After the director ask him to emphasize the “ in ” while say “ In July ” :

When the seance moved from frozen peas to ads for Pisces fingers and beef burgers , the now - sheepish directors essay to stammer out some instructions . Welles ’s response :

Why would the legendary theatre director agree to shill for a frozen food troupe in the first place ? According to author Josh Karp , whose bookOrson well ’s Last Moviechroniclesthe managing director ’s odyssey to make a “ retort ” movie in the 1970s , Welles acknowledged the ad topographic point were mercenary in nature : He could call for upward of $ 15,000 a sidereal day for sessions , which he could use , in part , to fund his feature of speech projects .

“ Why he dressed down the valet de chambre , I ca n’t say for trusted , ” Karp says . “ But I know that he was a perfectionist and did n’t have fools , in some cases to the extremum . He used to take a large interest in the advertizement he made , even when they were n’t of his initiation . ”

The Findus sitting was leaked decennium ago , popping up on radio and in secret collections before hitting YouTube . Voiceover thespian Maurice LaMarche , who voiced the learned Brain inPinky and the Brain , basedthe character on Welles and would itemise his rant whenever he got the chance .

Welles die in 1985 at the age of 70 from aheart onset , his last moving picture bare . While some saw the pea endorsement as beneath his unnerving endowment , he was actually ahead of the curve : By the 1980s , many A - list stars weresupplementing their incomewith advertizement or voiceover work .

“ He was a brilliant , comic guy , ” Karp says . “ There ’s a beneficial chance he ’d think the pea plant commercial message was uproarious . ” If not , he ’d manifestly have no job say as much .