Google is an absolute menace when it comes to message . As it officiallyretiresits long - running Hangouts app , it ’s worth mark that the fellowship has launchedover a dozendifferent messengers over the row of the last decennary and a half . Some of them have had long , confused life cycles ; others have died speedy and opprobrious deaths . Worse still , many have been developed and launched in tandem to one another , ensue in weird redundancies for users .
Why the hell have there been so many ? And what exactly is Google playing at , here ? That ’s the interminable mystery .
When compare to a party like Apple ( whose iMessages have been tweak over time to become areliable favoritefor meg ) , or Meta ( which acquired WhatsApp in 2014 and then swiftly turn it into themost popularmessaging app on the planet ) , Google ’s scheme seems like a weird goose chase of epic proportions . There seems to be no prescribed account for why the tech giant ca n’t quite get it together , either . Turning to random voices on the cyberspace for interpretation , I bumble across a few potential solvent to this enduring mystery . One individual on Redditexplained it this manner :
Photo: BigTunaOnline (Shutterstock)
There was a time when Google was the companionship I would have think would corner the messaging market . More than any of the competition at the time , Google had the brand range of a function and technical capability to push its messaging solution . But Google never get wind that while hurly burly is a business strategy in Silicon Valley , disrupting your own patronage is a stinky theme .
Hmm , interesting thought , web rando . Another Redditorgot even moreanalytical :
“ [ They have a dozen messenger apps ] … Because their org structure & performance review mechanisms are n’t well suited for a tenacious product strategy . citizenry get promotion for free new product , not so much for keep and steadily supporting existing ace . ”
Still another armchair reviewer kept thing introductory :
“ Throw enough diddly-squat on the paries and something is restrain to stick right-hand ? ”
Whatever the intellect , Google has surely made a reputation for itself when it come to blitzing the existence with an endless string of messaging applications . While the company has go throughfar too manypivots and rebrands to jot them all down here , we decided to compose a few of the most fend - out political platform and applications in the tech whale ’s longsighted history of fumbled production strategy . Click through and be put off .
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