Sandwiched between the reel - to - reel tape and the ascension of the cassette as we used to love it , there was , for a abbreviated second in 1958 , what RCA Victor called “ A Revolutionary New Triumph in Tape . ” Looking for all the world like a mix taping accidentally irradiated in an atomic bam , RCA ’s invention “ never really caught the phantasy of the tape measure - buy public ” as the New York Times delicately explained in 1964 . It certainly was n’t for deficiency of trying — as this clip from an RCA promotional plastic film shows .
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