Have you seen the newspaper headline ? Facebook Messenger just hit 1 billion exploiter .
The tech press wasquicktofrothover Facebook ’s embargoed press release , toutingthe tech company ’s impressively large collection of human users around the world . But nobody asked the obvious : Is Facebook ’s one billion substance abuser counting on Messenger really a milestone if the company forced their existing exploiter base to download the app ?
in the first place , Facebook electronic messaging was build up into the standalone app , so you could use it as part of the Facebook app experience . Then , in April 2014 , Facebook make up one’s mind to strip that functionality out of the app , and force substance abuser to download an alone disjoined app . What Facebook really accomplished here was win over 1 billion of its users to download an altogether separate app just to use a part of Facebook ’s heart functionality , then having the technical school press purge this achievement .
https://gizmodo.com/facebooks-app-strategy-is-bad-news-for-anyone-who-uses-1612619403
Facebook ’s public logical thinking was that with a standalone app , your booster would respond to your messages faster . For me , the message app nominate it a whole lot easier to only ignore all of my Facebook content , which are mostly spam garbage anyways .
What ’s more likely is that Facebook saw the writing on the wall . People were starting to switch to more personalized sharing on apps like Snapchat , or else of wanting to disseminate their thoughts to the intact domain . Facebook watch this menace , and shrewdly pushed its drug user onto a standalone message app so it could have a mathematical product that capitalized on this raw undulation of personal sharing . ( It ’s deserving note that Facebook duplicate down on personalised share-out when it dropped $ 16 billion tobuy WhatsApp . )
So , a big congratulation to Facebook . The troupe now has another app with one billion users , a very positive round of golf of press for what ’s fundamentally a non - story , and even more personal data to sell to the highest bid advertiser . Now that ’s an accomplishment .
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