Elon Musk , who already run business in the aerospace , self-propelling , renewable energy , neural nidation , and burrow - digging industry , has apparently decided to try out his hand at sensitive with a web site predict Thud !

Asreportedearlier this hebdomad by the Daily Beast ’s Maxwell Tani , Musk considered buying satiric news staple the Onion back in 2014 , only to eventually nab a few of its former staffers in 2016 . Once revealed , Onion property Clickhole wasquick to lampoonthe improbable poaching of humorist talent . ( revelation : The Allium cepa is have by Univision , which also have Gizmodo Media Group . )

Thud !

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

— Elon Musk ( @elonmusk)March 14 , 2018

While Musk is known to nobble pop finish references into a bit of his products : Tesla vehicles havefeaturedHitchhiker ’s pathfinder to the Galaxy and Space Balls - urge Easter nut , and the P.T. Barnum - esque Heavy Falcon launching was rife with nods to David Bowie . The name of this “ new intergalactic medium empire”—apparently , Thud!—reads as a shoutout to the Terry Pratchett Discworld novelof the same name . Reached for gossip via Twitter DM , Musk lay claim this was not the case , elaborating that “ It ’s the sound something thick and dull make when it reach the ground . ”

In all likelihood he ’s bloody with us .

William Duplessie

As to what Musk has planned to do with a gaggle of mood writers , the domain of a function thud.com , and no public editorial program or launch particular date , it remains a enigma .

DiscworldElon MuskSPACEXTESLA

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