WhenThe Simpsonsdebuted in December 1989 , it became an insistent sensation , drawing anaverage of 27.8 millionenraptured viewers to Fox every Sunday dark during its first time of year . While there was ( and remains ) a lot to appreciate about the show , viewers speedily came to love and key out with Bart , the family ’s spiky - haired old fry . A skateboarding hellion who ’s never touch a prank call he did n’t require to make , Bart is part class goofball and part problem shaver , with a razor - shrewd brain and little respect for dominance .

And part with the show ’s 2nd episode , Bart ’s anti - establishment wrath got its own catchphrase : Eat my boxers . For all intents and intent , it ’s just a way to differentiate someone to hum off ( like a cheeky variation ofkiss my ass ) . Originallyad - libbedduring a mould table read by Nancy Cartwright , the actor who voices Bart , it was a phrase she remembered from her days in the Fairmont High School marching dance band in the other to mid-‘70s . accord to her , they ’d sometimes intonate it in lieu of the phraseFairmont West .

ThoughThe Simpsonswasn’t the first timeEat my shortsappeared on TV or in a movie — Benderslings itat the principal inThe Breakfast Club , and it ’s used in both 1986’sMaximum Overdriveand 1981’sBody Heat — the show revitalized it . The show’smarketing team throw the euphemism on everything fromt - shirtstoboxersand evenbreakfast cereal . ( Indeed , it became so synonymous with Bart that , twelvemonth later on , the show ’s writer actually stopped using it , suppose it had become too worn out . )

Every Bart Simpson “Eat My Shorts”

Schools Have a Cow, Man

All that merch sold like flapcake but alsosparked a significant repercussion . initiate in the ‘ 90s , school across the United States commence to ban Bart Simpson apparel , arrogate that shirt that enounce affair like “ Eat my short , ” “ I ’m Bart Simpson . Who the hell are you ? , ” and “ Underachiever and proud of it ” were disrespectful and distracting . In 1990 , an uncomplicated schooling principal from Fremont , Ohio , told theDeseret News , “ We strive for excellence and to instill good values in kids , ” adding that the show “ teaches the wrong thing to student . ” Administratorssuggestedthat these shirts were obscene and that wearing them to school was inappropriate .

The effect of the Bachelor of Arts in Nursing was even feel in the retail world : JCPenney bow to social pressure and pull out the dress from its rack , but the hype around the shirts had a buoying core elsewhere , with anestimated 15 millionSimpsonsshirts soldin 1990 alone .

Some school officials evenargued against the bansfor this reason . “ By not paying attention to [ the controversy ] at all , it just kind of disappears , ” articulate Stan Rachowicz , a counsellor at McKinley Junior High in South Holland , Michigan . Barbara Hall , a interpreter for Brookwood Junior High School in Glenwood , Illinois , agreed . “ Sometimes , ” she claimed , “ all this publicity causes more attention and makes students want to wear something more . ”

The contestation sure did n’t affect the show ’s overall popularity ; unexampled episode are still send to this day , almost 35 years later on . Simpsonscreator Matt Groeningsaidhe had “ no comment ” about the shirt ban at the fourth dimension , adding , “ My folks taught me to prise elementary school principals , even the one who have nothing better to do than tell nestling what to wear . ”

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