Dominos Makes Awesome DVDs That Smell Like Pizza When They’re Played

How ’s this for a brilliant marketing campaign ? To help sell the notion that there ’s no better way to expend an evening than with a pizza and a flick , Dominos in Brazil createdcustom DVDs with a rut - reactive flavor varnishthat really smelled like pizza once they were played .

The DVDs , which admit such democratic claim as Argo and The Dark Knight Rises , were distributed at movie rental shops in Sao Paulo and Rio de Janeiro . And to further drive the point abode , the disk were also printed with a thermal ink so not only did they smack like pizza pie when transfer from a DVD player , they also looked like one too with the subject matter : “ Did you savour the moving picture ? The next one will be even better with a hot and delicious Domino ’s Pizza . ” Who could possibly stand ? [ Creativity OnlineviaTaxi ]

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