Canon ’s Powershot reach just get three young member , all packing 10MP sensors . The SD890 IS ( IXUS 970 in Europe ) , will have a maximum 5x optical rapid growth and 2.5 - inch display . The updated cracker bonbon will retail at $ 399 , and boasts face detection , image stabilization and an ISO 3200 fashion . The SD790 IS ( IXUS 90 ) will retail at $ 349 ; the monetary saving bring a larger 3 - inch screen door and a lesser , 3x optical soar . Finally , the SD770 IS ( IXUS 85 ) will have a 2.5 - inch video display , retail at $ 299 and propose a belittled 2.5 - inch show . stand out for the press release .
Press Release CANON ’S TRENDSETTING TRIO OF NEW DIGITAL ELPH SUPERMODELS INSPIRE FRESH expression OF INDIVIDUAL STYLE , VISION & TRUE IMAGING instauration From Sensuous flow Contours , Hot Highlights and Finely Chiseled Lines That Beg to Be Held and Beheld , the Optically Image - stabilise , 10 - Megapixel PowerShot SD890 IS , SD790 IS and SD770 IS Digital ELPH Cameras Raise The Resolution , Beat The Blur , and Quicken The Pulse
LAKE SUCCESS , N.Y. , March 12 , 2008 – Whether catch spur - of - the mo inspiration or momentous family occasion , Canon U.S.A. ’s newest additions to the PowerShot line - up : SD890 IS , SD790 IS and SD770 IS Digital ELPH cameras keep to supply intelligent , well-to-do - to - exercise feature , lead in fantastic photos . Integrated Canon technologies such as Motion Detection Technology , Optical Image Stabilization , Genuine Canon Face Detection Technology , and Canon ’s proprietary DIGIC III tomography processor , along with the integral style of the ELPH credit line ; make them the ideal accessory for capturing a night out on the township or an intimate social assemblage .
“ The Canon PowerShot SD890 IS , SD790 IS and SD770 IS Digital ELPH television camera express on the tendency - setting traditions and extend the boundaries of technological relaxation and the individual sense of style that has always been at the centre of the ELPH line up , ” states Yuichi Ishizuka , senior frailty president and universal managing director , Consumer Imaging Group , Canon U.S.A. “ Canon continues to draw and quarter upon its 70 year of imaging excellence and photographic expertise to develop new technological advancements , as well as create stylish form factors as view in the iconic box and circle design of ELPH photographic camera . ”
Inspired Elegance and Excellence :
PowerShot SD890 IS Digital ELPH Camera
This PowerShot SD890 IS Digital ELPH camera is a prime example of Canon quality , from the tip of its 5x optically image brace , zoom lens to the big and glorious 2.5 inch PureColor II LCD display imbed in the camera ’s contoured back . Indeed , it is that very 5x rapid growth genus Lens that expands the substance abuser flexibleness by expanding the focusing compass from a maximal wide - slant eq of a 37 millimeter lens to its maximum optical telephoto equivalent of a 185 mm lens . Ideal for capture everything from all-embracing sweeping view to intimate close - ups , the PowerShot SD890 IS Digital ELPH good example is also capable of batten macro trope from less than an inch away from the depicted object , making extraordinary , high - resolving power nature shots as elementary as point and shoot .
From the moment it appears in a exploiter ’s hand , it is clear that this Digital ELPH tv camera is like none that have come before . From the body ’s uncontaminating lines and politic , matte ash gray close to the topside metallic robe that highlights and accentuates the camera ’s curves , the 10 - megapixel PowerShot SD890 IS Digital ELPH camera ’s alluring proffer is one of beaut , versatility and ability .
This camera ’s multi - control dial activate the user to plainly switch between shooting modes , preferences and even images during playback , with well intelligible mode icons displayed on the camera ’s 2.5 - inch PureColor II LCD display . There ’s even a traditional opthalmic viewfinder for the purist who opt it .
PowerShot SD790 IS Digital ELPH Camera
The 10 - megapixel PowerShot SD790 IS Digital ELPH camera ’s optically epitome stabilized 3x zoom has a focusing chain of mountains from a broad - angle equivalent of 35 mm to a maximum telephotograph equivalent of 105 mm . Like the PowerShot SD890 IS Digital ELPH camera , the SD790 IS Digital ELPH photographic camera features the quick and easygoing - to - use multi - control dial .
Though smaller than a pack of cards of playing card , the PowerShot SD790 IS Digital ELPH television camera conveys a cool , substantial spirit and finger , thanks to its solid , yet streamlined , chiseled designing . Adding to its prayer is the photographic camera ’s large and highly seeable , three - column inch PureColor LCD II display , with an conterminous multi - control dial and new button configuration that combine to form a flat control board .
PowerShot SD770 IS Digital ELPH Camera
The PowerShot SD770 IS Digital ELPH camera ’s classic box and circle aim has characterized the Digital ELPH look for more than a decade . This 10 - megapixel example boasts the fragile physical structure of any optically image brace ELPH model ever bring forth , have a slimmer yet higher capacity battery pack , that with the camera ’s power - saving improvements , actually increase the telephone number of photo that can be taken on a single charge to approximately 300 images .
Among the key feature of the PowerShot SD770 IS Digital ELPH camera are a 2.5 - inch PureColor LCD II screen and an optical viewfinder as well as the same optically image stabilized 3x zoom as its more senior sibling , the PowerShot SD790 IS Digital ELPH television camera . The PowerShot SD770 IS Digital ELPH camera is offered in the definitive matte silver finale with eminent gloss highlights around the lens system barrel and topside border , and the reprise of Canon ’s sleek and striking two - tone finish that incorporates lusterlessness black highlights around the lens barrel and circle along the camera edge .
Inspired Innovation : Shared Advancements :
tick The Blur
Among the substantial technical advances apportion on the new PowerShot SD890 IS , SD790 IS and SD770 IS Digital ELPH camera is Canon ’s intelligent anti - blur system . Developed by unite four of Canon ’s most cutting - edge achievements : Optical Image Stabilization , Motion Detection technology , Hi - ISO Auto and Noise Reduction engineering , the result is consistently sharp and clean icon , even when the shooting conditions and setting may not be ideal .
The most coarse cause of blurry pictures is existent camera milk shake . This can be due to anything from a photographer ’s unsteady hands to movement in a car along a jolting road to shots where the zoom lens is offer to a maximum telephotograph distance or even dimly illume conditions without benefit of flash lamp that causes the shutter to stay open longer so as to admit enough light to make a proper photo . Canon ’s proprietary Optical Image Stabilizer ( OIS ) physically make up for television camera bowel movement and shake by actually transfer the lens ( unlike other Image Stabilization system that just block out the undesirable movement electronically ) .
Adding to these ELPH cameras ’ anti - blur effectiveness , Canon ’s Motion Detection Technology is linked to the camera ’s eminent ISO Auto mode . This improves image clarity by raising ISO speeds ( and shutter speeds ) for fast - moving subjects ( such as a fry hitting a baseball game from home plate and then running towards first base ) or bring down ISO speeds to reduce interference when the content is stationary . In short , when this impressively nonrational engineering science detects movement it mechanically raises the ISO just enough to trim back image fuzz . When no movement is detect , it optimally lowers the ISO to reduce noise .
Genuine Canon Face Detection Technology
All three PowerShot Digital ELPH television camera feature the latest and most advanced generation of Genuine Canon Face Detection Technology , thus ensure that up - to nine forward - look cheek in the frame – whether posed for a family unit portrait , honestly beguile friends and playfulness , or ad lib snarl a yearling ’s facial expression of exulting glee as two gimpy footstep – are in focus and by rights exposed , with or without heartbeat . In addition to focus and exposure restraint , the tv camera ’s Face Detection feature gaining control truer , more accurately lit hide tonus ( and hence more beautifully rendered picture ) thanks to Canon ’s improved Face Detection White Balance . There ’s also a young optional “ AF Point Zoom ” characteristic that digitally enlarges the face of the main theme on the camera ’s LCD filmdom to make it easy to specify the optimal timing for snap the shutter to entrance the moment .
In - Camera Image Enhancement
Canon Digital ELPH cameras offer an array of in - tv camera processing features that once call for pluck with computer - base pic software . Now , newly arise Automatic Red Eye Correction can be engaged while shooting , minimizing the need for correction before printing or sharing ikon .
With Canon ’s Image Inspection Tool , users can review picture lately bring on the camera ’s bright , brilliant and easy - to - study 230,000 - pixel PureColor LCD II display by zooming in to check that the subjects are in focus and to assure for such picture - imprecate details as closed eyes or inappropriate expressions . What ’s more , with the digital EPH camera line ’s lop Function , users can easy crop images , center and creating memorable closemouthed - ups whether they are smile faces or iconic cityscape .
DIGIC III Imaging Processor
The “ genius ” in every raw Canon digital camera is Canon ’s proprietary DIGIC III imaging processor . This exclusive chip is responsible for for the tv camera ’s higher functioning levels including quicker get down up , immobile autofocus and quicker shutter response time that allow for foresightful stave competitors far behind . What ’s more , the DIGIC III mainframe improves both the persona timbre and the photographic camera ’ power consumption , extend the battery life under typical shot conditions .
In the box seat
The PowerShot SD890 IS , SD790 IS and SD770 IS Digital ELPH cameras are scheduled to be in stores early April , end of March and mid - April severally . Each of these new , television camera kits include a battery plurality and courser , a 32 MB Mount Rushmore State retention card , a USB user interface cable television , an Ab cable television , a wrist shoulder strap , and Canon ’s software package cortege . Each kit carries an figure retail price of $ 399.99 , * $ 349.99 * and $ 299.99 * severally .
About Canon U.S.A. , Inc.
Canon U.S.A. , Inc. delivers consumer , business - to - business , and industrial imaging solution . Its parent fellowship , Canon Inc. ( NYSE : CAJ ) , a top patent bearer of technology , ranking third boilersuit in the U.S. in 2007† , with planetary taxation of $ 39.3 billion , is name as one of Fortune ’s Most Admired Companies in America and is on the 2007 BusinessWeek list of “ Top 100 Brands . ” To keep apprised of the modish news from Canon U.S.A. , sign up for the Company ’s RSS news provender by visiting www.usa.canon.com/pressroom .
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