Photo:Mario Tama/Getty
Mario Tama/Getty
Burger Kinghas a rule, and it’s that “yourule.”
Employees of the fast food chain are required to offer every customer a crown — regardless of age or what is ordered. They also have to say, “You rule,” according toBloomberg. It is reportedly an effort to boost the scores of franchises after the company announced that it is offering expansion opportunities to the highest-scorers.
A spokesperson for Burger King tells PEOPLE that the policy has been in place since October 2022.
“‘You Rule’ is more than just a marketing campaign," they said, “it impacts every guest touchpoint including the in-restaurant experience, where we encourage Team Members to spread the joy that ‘You Rule’ embodies every chance they get, whether that be greeting guests in-person or thanking them in the drive-thru. ‘You Rule’ is all about outwardly appreciating everyday royalty – YOU!”
According to the outlet,the chain has been sending people to monitor the restaurants, ensuring they follow through with the requirements.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
In September 2022, Burger King announced a two-year, $400 million initiative to “accelerate sales growth” of franchises around the United States. Apress releasestated that $150 million would go toward advertising, and $250 million for “Royal Reset” or equipment and technology improvements, as well as renovations.
source: people.com
