It ’s the technical school industry ’s latest ploy to keep you from ever coiffure pes in a supermarket again : meal delivery service Blue Apron justannounceda fresh platform that ships nursing bottle of wine-coloured to your home .
Blue Apron , which late achieved unicorn status and isnow deserving $ 2 billion , already ships packages of pre - washed seasonal ingredients with bundled recipes to your doorstep . Now with the launch of Blue Apron Wine , bottles of wine will be absolutely geminate with delivered recipes . And not just any boozy grape juice , either . The wine will be hand - picked by a crew of sommelier , and delivered alongside the eats for users who opt in . bottle will come with taste hint plus notes about the vineyard from whence the grapes come .
But as former Giz EIC Brian Barrettpoints out , the service , which will be user $ 65.99 plus tax , leaves something to be desire . Namely , enough booze . Here ’s what Blue Apron CEO Matt Salzberg severalize Fast Company :
“ We created custom bottles that are two - thirds the size of traditional bottles . We wanted them to be unadulterated for two the great unwashed to drink on an medium weeknight without sustain to vex about not being able-bodied finish the bottle . ”
Wait , whaaaat . I think , this is a skillful idea , but 500 - cc bottles are kind of puny , no ? Like , sure , I ’m not gon na get crunk off of my Blue Apron delivery , but to be deserving the Leontyne Price , I ’d like to get full feeding bottle instead of these kinds of samplers for two . If you do n’t need to eat up the wine , save up it for tomorrow !
Slowly but surely , more Americans are turn to repast delivery services : Grubhub and Seamless convey you repast from local restaurants , Try the World bring you bite from other countries , and fit out like Blue Apron and HelloFresh bring you corner of ingredients for specific recipes , so you could cook up the agency yourself . Even Uber’sgetting in on the game . Catering to lazy homebody humanity is move around into a big market , with some venture capitalist worrying the manufacture isheaded into bubble soil .
But hey , for now ? The less time you drop in the liquor aisle , the more time you could spend inebriated in front of Netflix .
[ PR NewswireviaFast Company ]
Photo credit Blue Apron
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