It’s a dazzlingBeyoncérenaissance.
In the latest addition to Tiffany & Co.’s Beyoncé collaboration, the singer stars in the jeweler’s Lose Yourself in Love campaign, set to the tune of her “Summer Renaissance” from her latest albumRenaissance— and PEOPLE can exclusively reveal a few of the gorgeous photos.
In fact, Beyoncé even finds herself perched atop a jewel-encrusted horse in this new campaign, taking the visual of these ads to a whole new level.
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Tiffany & Co.’s Lose Yourself in Love campaign is part of the brand’s outreach for underrepresented communities. The jeweler also launched Tiffany Atrium, a social impact platform working alongside Beyoncé and husbandJAY-Zto provide scholarships. According to a press release, in 2021, Tiffany & Co. pledged $2 million in scholarship funding for students in the arts and creative fields at HBCUs through 2024. That scholarship money has so far been awarded to more than 60 students.
The “Alien Superstar” singer has been working with Tiffany & Co. for years, starring in a number of campaigns, sometimes alongside her husband and even daughterBlue Ivy.
Once JAY-Z joins her in the car, Beyoncé holds a yellow daisy in her hand and plays a game of “he loves me, he loves me not” while giving sweet glances to her husband. The “Formation” singer wrapped her arm around her man and happily laughed before he asked her: “Shall we get pizza?”
“I think we need pizza,” Beyoncé agreed.
Earlier this year, Beyoncé had a huge Tiffany & Co. moment when she got to wear the brand’s most expensive necklace. Ever.
The “Love on Top” singer wore the show-stopping piece while attending and hosting her andJAY-Z’s Oscars afterparty at the Chateau Marmont in Los Angeles following the 2022Academy Awards.
The necklace, known as “The Historic 1939 World’s Fair Necklace,” features the over 80-carat Empire Diamond, and is the jeweler’s most expensive piece ever created that they offer.
The recreation of the World’s Fair Necklace, Tiffany & Co. added, represents the brand’s “legacy of innovative jewelry design.”
Alongside the stunning necklace, the Empire Diamond can also be worn as a diamond-encrusted ring, which Tiffany and Co. notes allows it to become “uniquely transformable.”
source: people.com
