If you take someone in Europe about “ Black Friday , ” it will likely conjure up images of a stock grocery store clangoring rather of a shopping twenty-four hour period . But that has n’t give up Amazon from stress to make the American shopping tradition a thing on the other side of the Atlantic .

As theWall Street Journalnotes , Amazon is sharply test to make Black Friday a right shopping vacation in Europe , despite the fact that the continent does n’t observe the North American vacation of Thanksgiving . The online retailer started its braggy energy in 2010 , and Black Friday has really gained some serious traction in France and the UK during the past decade .

America is even exporting its stampede , as the Wall Street Journal explains that there were “ a small number of violent incidents ” in the country during 2013 ’s Black Fridaysales . Who says America does n’t export thing any longer ?

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Black Friday , like many “ holidays , ” was contrive as a fake vacation for the 24-hour interval after Thanksgiving to force retail sale . Most vacation are “ fake ” inone way or another . But as national border dissolve and the creation economy truly becomes one mammoth interlocking behemoth with each passing decade , we ’re begin to see a big thrust by retailers for countries to adopt everyone else ’s vacation . Even if they do n’t make any blasted sense .

“ Black Friday now nock the real start of Christmas shopping , ” Rob Hattrell , oecumenical ware music director at Tesco , tell the Wall Street Journal .

But you ca n’t be too hard on retailers for contrive fake holidays and export them around the creation . The chronicle of Thanksgiving itself is rife with geological fault in an attempt to stimulate expenditure . President Franklin Roosevelt even go Thanksgiving up a workweek in 1939 to give people more time toshop before Christmas . At some point I would n’t be surprised if we just move Thanksgiving to the summertime .

William Duplessie

[ Wall Street Journal ]

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