Advertisers Won’t Study Facebook Likes and Shares As Closely Anymore

Facebok is going to stop include Likes and Shares in the data it provides to advertisers about how effectively it pushes advertizement onto it user — but it ’s nothing to do with selflessness .

The grounds ? “ Over the last few eld , Facebook ’s ad offering have become increasingly tailored to helping advertisers meet specific byplay objectives , ” writes Facebook . “ This update is part of that effort : it ’s designed to provide measurement that ’s more closely coordinate with how advertisers are call so they can better optimise their crusade against their submit goals . ”

So while it ’s skillful to know that your the like and portion will no longer be vetted as closely by advertiser , it ’s perhaps no surprise that it ’s not motivated by a desire to treat us , the humbleuser , any better .

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