Japan’s7 - Elevenstores take the signification of “ contrivance ” to a newfangled horizontal surface . The country’skonbini , as they ’re called , offer freshly made snacks and meals like onigiri , sushi , and fried chicken . Meanwhile , hungry 7 - Eleven customers in the U.S. are limited toSlurpees , nachos , andhot dogsthat have been sit on the roller grillwork all day . The Nipponese stores are considered so superior thatmany touristsgo out of their way to visit them . shortly , Americans will no longer need a recommendation to experience this public convenience storage paradise .
AsFood & Winereports , North American 7 - Eleven stores areadopting a more Japanese - inspired approach to run their surgery . The ship’s company aims to rise its intellectual nourishment sales from 24 percent of its entire tax income to 33 percent under its new business programme . One of the first footprint will be install new supply chain to stock locating with daily refreshful food bringing . North American 7 - Elevens will also commingle up their menus with more seasonal and regional specialism — a Sir Frederick Handley Page learn directly from Japan ’s playbook .
What promote these changes ? According to theWall Street Journal , convenience stores in the U.S. have historically relied on gas and cigarette sales to stick around afloat . However , many store owner require to invest in new offerings , as cigarette andgas saleshave wane for years ; 7 - Eleven plans to shift focal point to food products because the demand for these items does n’t fluctuate .
Ryuichi Isaka , CEO of 7 - Eleven ’s Nipponese parent society , Seven & i Holdings Co. , shared his imagination for the U.S. concern in an consultation withBloomberg TVin February 2024 . He emphasize the need to prioritize the quality of the fund before increasing their measure , state , “ if we are to transfer the growth of 7 - Eleven Japan to the rest of the existence , we must transfer the winner of 7 - Eleven Japan ’s food occupation as well [ … ] If we simply increase the number of stores , we will be building a tug on a very weak foundation . ”
With more than13,000North American 7 - Eleven stores in desperate need of the Japanese - inspired update , the chain has a draw of catching up to do . Currently , there ’s no timeframe for when the highly - foretell improvement will start .
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